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  When it comes to marketing, diversity is key — and that’s why it’s important to have several proven tools in your marketing mix. Whether you’re trying to market products or services, here are five of the most effective tools you can add to your marketing mix. 1) Social Media Despite many case studies, some companies are still reluctant to embrace social media as a marketing tool. This will become imperative for small business growth in 2014. In a recent poll by Adobe, 14 percent of marketers said that...
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  Google Keyword Tool This simple yet effective keyword discovery tool allows you to create a keyword list by entering key terms related to your business, product or service. You can also search for keyword ideas by entering URLs for other similar sites. The keyword recommendation page (seen above) shows you related keywords and the approximate number of monthly searches for each keyword on Google.com. A competition bar gives you an idea of how many competitors are bidding on a given keyword while the suggested bid lets you know...
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  Compete Compete.com is a traffic research, and web analytics, tool that utilizes a proprietary methodology to aggregate, normalize and project the data to estimate US Internet activity. Based on the daily web usage of more than 2,000,000 members in the Compete community, Compete estimates total traffic, rank and other statistics for the top 1,000,000 sites on the web for use by consumers. More detailed and granular metric studies are done for clients on any relevant site.While compete is not exact on the traffic metrics it delivers it does...
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  Search produces quality traffic. SEO leads have a 14.6% sales close rate on average, compared to 1.7% for outbound leads (e.g., from direct mail or print advertising). Search is the top traffic driver to content-oriented websites, producing on average nearly four times the traffic of social media (41% from search, 11% from social).Another study found an even more dramatic advantage for search, with organic search supplying 40% of all traffic (and Google alone accounting for 36% of visits) to b2b websites, while social media accounted for just 5%...
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  Your homepage usually receives more traffic than any other page on your site. A homepage’s goal is to identify to visitors what you do and then quickly segment them further into your site so they can take actions. However, testing homepages is a scary proposition with organic traffic. You cannot just make a few homepages and tell the search engines to rotate where the traffic goes to on your site. You do not want all of these homepages indexed as that can cause other issues with your site’s...
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  So you’re a small business just getting started out on social media. You have high hopes for bringing in customers through your web presence, only you’re finding it difficult to attract lots of followers. Here are some of the most effective ways to engage with current and potential customers on social media: 1. Use Social Media Buttons One of the first ways your company likely interacts with customers is through your website, so make sure to embed social media buttons with the content you have there. That allows...
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  Businesses both large and small have the opportunity to engage with customers in news ways, making social media a vital element of any business strategy. Enacting an effective social media strategy is a whole different matter. While simply being on Facebook or Twitter is a starting point, all too often businesses are making some major mistakes when it comes to social media. Here’s a look at some of the most common ones. 1. No Social Media Policy As helpful as it can be, social media can also be...
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