Blog

  Google Analytics, most of us have heard of them but the majority of us don’t know how to use it as a valuable resource when it comes to marketing. That’s about to change.When someone first logs into Google Analytics they are often overwhelmed and give up before the discovery the wealth of information inside.Using Google Analytics we can track and identify the following about your website: Visitor Data - Who is coming to your website? Where are they located geographically? How often have they visited your website? What computers...
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  Meta Tags: First let’s talk about meta tags. Meta elements are HTML or XHTML elements used to provide information about a web page for the search engines and website users. Such elements must be placed as tags in the head section of a HTML document. These elements are the: Title Tag Description Keywords (No one uses these anymore and you can get spam “points” for overuse on Bing, so just forget them. If you have keyword stuffed “spammy” ones, you probably want to fix those). What is a...
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  We all know that SEO is evolving. Further, the relevance of high quality and frequent content around market position is critical. More brands and businesses embracing content marketing, you may be worried about how your team can continually produce content that is shareable and engaging. Making matters worse, it’s going to be even harder to stand out to the media when everyone with a mobile phone is a news source. Never fear. A well thought out content and PR calendar engine that will drive your online visibility. Here’s...
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  Organic title tags serve two major purposes: Tell a bot what your page is about Serve as a headline on search result pages to get the click from searchers Many companies are resistant to changing their headlines when they are ranking for certain keywords because it can affect organic rankings. However, if your headline is not very compelling, then searchers will not be compelled to click on your listing to arrive at your landing pages.A PPC headline’s goal is to showcase your product, draw attention to itself, and...
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  For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site’s performance on organic search listings.  While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO).  The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more...
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  More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail? Some SEO experts have pointed out, and I see their point, that Google can’t afford to block big name websites from the SERPs for too long because users would start to...
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  Website Optimizer Website Optimizer by Google is a free tool that can help improve the effectiveness of your landing pages for conversion rate optimization. Website Optimizer allows you to create A/B experiments and multivariate tests, to measure the effectiveness of different variations of your landing page(s). Website Optimizer randomly displays different variations of your landing page to your visitors and help you analyze the experiment data in easy to understand reports. The video below will give you a good idea as to how Website Optimizer works.Website Optimizer uses...
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