Adwords

  DoubleClick Ad Planner is a free research and media planning tool offered by Google that lets media planners build digital ad campaigns to run in Google’s Display Network (Previously referred to as the Google Content Network). The Google Display network is comprised of Google AdSense publishers, DoubleClick Ad Exchange publishers, Google Properties (YouTube, Maps, Gmail, Blogger, Finance, etc), mobile ad platforms (Admob) and other partner sites. Search sites such as Google.com, Ask.com and AOL.com are not part of the Google Display Network. The Google Display Network supports text,...
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  Website Optimizer Website Optimizer by Google is a free tool that can help improve the effectiveness of your landing pages for conversion rate optimization. Website Optimizer allows you to create A/B experiments and multivariate tests, to measure the effectiveness of different variations of your landing page(s). Website Optimizer randomly displays different variations of your landing page to your visitors and help you analyze the experiment data in easy to understand reports. The video below will give you a good idea as to how Website Optimizer works.Website Optimizer uses...
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  Google Keyword Tool This simple yet effective keyword discovery tool allows you to create a keyword list by entering key terms related to your business, product or service. You can also search for keyword ideas by entering URLs for other similar sites. The keyword recommendation page (seen above) shows you related keywords and the approximate number of monthly searches for each keyword on Google.com. A competition bar gives you an idea of how many competitors are bidding on a given keyword while the suggested bid lets you know...
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  Want to improve the performance of your AdWords search ads? In this article, we’ll provide useful tips and information to do just that. You’ll learn how you can set up, group, and create different versions of your ads; optimize your ad text and keyword selection; and improve your bidding strategy, location targeting, and ad extensions. Google AdWords is a relatively complex advertising interface. It’s less than intuitive for the average user, with dozens of options perplexing for the inexperienced. To make it easier on small business owners to...
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  A few years back many of the most popular SEO practices are now cursed and considered foolish because they will either get you penalized or the costs far outweigh the benefits. While the Penguin updates have certainly altered various things that relates to online marketing, you can still gain exposure by abiding by Google’s rules. Not Just Content First of all, content isn’t the only thing that you need to worry about. All of the major different search engines are checking your website’s loading speed. A website that...
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