Feb
8
What Should Be The Post-Penguin 2.0 Digital Marketing Practices
A few years back many of the most popular SEO practices are now cursed and considered foolish because they will either get you penalized or the costs far outweigh the benefits. While the Penguin updates have certainly altered various things that relates to online marketing, you can still gain exposure by abiding by Google’s rules.
Not Just Content
First of all, content isn’t the only thing that you need to worry about. All of the major different search engines are checking your website’s loading speed. A website that loads very slowly takes away from the user experience. Many studies illustrate that your sales will drop by one percent, if your website just takes a tenth of a second longer to load than similar websites.
Not only that, but the search engines penalize slow websites because people don’t like them. If you want to do some serious marketing, then ensure that you choose a fast Web host.
Organic Link bait
Before Penguin, many marketers would use automated programs to build hundreds of links. These automated solutions are practically banned from Google and they will ensure that you get penalized. At the same time, you can use linkbait content to organically build hundreds of links.
You need to create content that is commonly shared. This includes infographics, funny or interesting videos, images, case studies and free guides. These content types will help you quickly build many links without having to use blackhat techniques.
Use Social Media
For the longest time, marketers said that social media was good for bringing in traffic, but that it didn’t help SEO. The post-Penguin consensus is quite the opposite because Google has said that social signals do matter. You can improve your ranking and get indexed faster just by updating and using your social media accounts.
The best way to do this is to share and create unique content on your Facebook, Twitter and other social media pages. This will have a direct impact on your SEO and you can also gain extra traffic from your direct social media followers.
Useful Content
You are required to post useful content that Google will love. Google is obsessed with the user experience and they will increase your website’s ranking if your content is useful. The problem with this is that Google is an automated system that really can’t tell useful content from garbage.
Search engine spiders at the same time are looking for the common signs of useful and meaty content. Firstly, try to make your own posts much longer. Many marketers say that a 500-word article is good enough, but others are saying that 1,000-word articles are much better. You ought to also include a list and at least a few resources.
