Blog

  As it is becoming the norm to reach customers and prospects through various digital channel, so is the increase in focus and spend in digital marketing. Especially with target audiences shifting from one or a group of identical individuals to a more broader audience having their own opinion and input into decision making. marking budgetsIt can be a simple targeting a husband and wife differently for the same product or at a larger scale targeting C-level individual to manager-level employees. One of the great things and what gets...
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  There are quite a few articles out there that discuss various tactics and ways for marketing and sales to align and work better together. Let’s take a moment to step back and examine WHY this is so important. By understanding why it is important and what we can gain by truly aligning marketing and sales in the same process – the HOW should be easy. I recently attended a fabulous marketing conference (shout out to Marketing Profs) at which I heard the same old statistic: the average B2B...
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  Yesterday I was asked if I consider myself a growth hacker? I pondered the question for a moment and answered Yes. Though I do not necessarily call myself a growth hacker but I do leverage marketing and the product selling side in order to help companies build both awareness and user (customer) growth via digital and social channels. Lets take a step back to really understand this latest tend in Growth Hacking. What is growth hacking? According to Wikipedia, Growth hacking is low cost approach to leverage marketing...
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  Staying ahead of the competition with the use of digital marketing can be a challenge especially for small local businesses. Since local businesses tend to be smaller in size it can be difficult to know where to begin and the value they will obtain from spending the time and effort building a digital presence. However, with the majority of customers are using the web find companies and products, determining the best way to reach these digital customers is very important. The truth is that digital marketing for small...
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  When most companies begin discussing digital marketing one of the items that arises is where should this “new” digital marketing person or team sit within the organization. And then the debate begins. Should they sit on the web team? marketing team? a new separate digital team? This is often a difficult discussion because depending on the role of the individual digital marketer, they could sit anywhere. The questions comes down to what is the goal of the role?.. and how will they be measured? As digital marketing is...
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  DoubleClick Ad Planner is a free research and media planning tool offered by Google that lets media planners build digital ad campaigns to run in Google’s Display Network (Previously referred to as the Google Content Network). The Google Display network is comprised of Google AdSense publishers, DoubleClick Ad Exchange publishers, Google Properties (YouTube, Maps, Gmail, Blogger, Finance, etc), mobile ad platforms (Admob) and other partner sites. Search sites such as Google.com, Ask.com and AOL.com are not part of the Google Display Network. The Google Display Network supports text,...
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  Inbound Marketing is advertising a company through blogs, podcasts, video, eBooks, enews letters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam,telemarketing and traditional advertising are considered “outbound marketing”. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing...
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