Blog

  B2B companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. 57% of marketers have acquired customers via their blogs, and 52% of consumers say blogs have impacted their purchasing decisions. Just 44% of Inc. 500 companies blogs – but that is up from 2011.Blogs are rated by consumers as the third-most influential category of sites influencing purchasing behavior (after retail sites and brand sites) – yet they garner just 10% of social media budgets (comnpared to 57% for Facebook). Blogs are the...
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  Social matters in b2b. 53% of b2b buyers follow social discussions about vendors they are considering. The role of sales has changed. 67% of the typical “b2b buyer’s journey” is now done digitally. Google accounts for 90% of search traffic to b2b websites. Average conversion rates for different types of b2b web traffic: 1.60% overall; 2.89% for email; 1.04% for referral visits; 1.96% for paid search; 1.80% for branded search; 1.65% for direct visits; 1.45% for non-brand organic search; and 1.22% for social media.The biggest challenges for b2b...
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  Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include...
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  Generate sales leads and enhance your brand’s reputation by educating your potential customers with layers of relevant online content. Position your organisation as a thought leader or subject matter expert within your industry sector. Does More Content Mean More Traffic? Since the conception of Internet Marketing, it has been constantly said and believed that “content is the king”. SEO experts keep saying the same mantra, “keep your website updated and post as much content as possible”. But recently I have noticed that adding more and more content does...
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  TrendSpottr – TrendSpottr helps users discover the most timely and relevant information about any topic from across the real-time Web. RSS Feeds Hootsuite Plugin – If you use Hootsuite, this plugin is great for keeping track of your RSS feeds all in one place. Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Quora – Quora is a great place to find what people in your niche or industry have questions about – a goldmine...
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  Editorial Calendar – This is probably the most important tool you need for content marketing – an editorial calendar. This post on Content Marketing Institute walks you through how to create an editorial calendar for your content marketing efforts, and even includes a handy template you can use. Bubbl.us – This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars. Google Drive – Formerly Google Docs, Google Drive is...
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  Consumer Barometer – Google’s Consumer Barometer provides insights into how consumers search and research product purchases – which is useful insight when it comes to creating content that targets those consumers. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. The keywords people are using to get to your website, for example, tell you what topics people are interested in and searching for. Google Keyword Tool – Keyword research is a must for content...
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