Blog

  We probably shouldn’t be saying this. It needs to be said, though, that as digital as our world gets, as Internet-addicted as we all come to be, as viral as marketing becomes, there’s still a place in this world for analog stuff. Not all marketing is digital marketing. Don’t get us wrong. It’s probably fair to say that most marketing is digital marketing. Moreover, there are plenty of old-fashioned marketing techniques that just don’t work anymore. We’re not saying that billboard ads, newspaper placements, and radio jingles are...
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Covid-19 is spreading quickly around the world, producing massive adverse effects on the economy. Local businesses in Curacao also take a hit by Coronavirus crisis, as people will go out less and turn to alternative ways of shopping. This is the moment, when you, as a local business owner, have to make the best decisions to ensure your company's survival during these uncertain times. I have gathered a list of ten tips that will help your business thrive in this unfriendly environment. Remember, they are not problems, but opportunities. With...
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