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  Twitter’s humble creation, the hashtag, was first created by Twitter users themselves to collate Tweets under the same category and has since become an essential marketing tool for any social media maven. The hashtag has found itself taking over many social media platforms showing its face on Facebook, Instagram and Tumblr posts. Hashtags have even shown up in advertisements and TV shows and found their way into regular conversation! What is it with hashtags that make them so popular? Well for starters, it’s a handy social media marketing...
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  When Instagram first broke onto the scene in 2010, it was viewed as an app with a whole lot of buzz, but no workable business model. Companies shied away from the new social sharing service, unsure on how to approach and market on a mobile-only, lightweight, photo-sharing app. Four years later and Instagram’s popularity has since exploded with 200 million active users on the platform. For many brands using the site though, marketing strategies lack inspiration. Posting a picture of your product or an ad might seem like...
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  Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in? Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more than 2,800 marketers. The one undeniable message from the report is that marketers continue to place high value on social media with 92 percent of marketers (up from 86 percent last...
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  Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because while you may generate 20 leads, maybe only 2 convert into revenue, sale or whatever your final action may be. Below are 5 tips that we’ve found to help improve lead quality and weed out irrelevant traffic in SEO. 1. Tracking Leads To Offline Conversions - Making sure you...
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  Have you ever stopped to think about what content marketing is really all about? Sure it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion but deep down brands that do content marketing well, do it for something more than those things. The brands that do content marketing better than their competition are the the companies that realize at the end of the day content marketing is about building trust. Whether you are creating...
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  The search industry has been through a whirlwind of changes in the past couple of years. So much so that everyone has a different vision of what SEO actually is – and more importantly, where SEO is going. Make sure your next company matches your vision. Whether you err on the technical side or think UX will be a stronger search signal in the coming years, look for a company (and a boss) that puts the same emphasis on what you value. Keep Your ‘Must-Haves’ Short, But Stick...
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  The United States sees countless new start-ups launch every day. Such new companies must contend with a wide variety of issues. Typically, a start-up’s handling of these issues directly affects its chances of success. Most of these companies operate online, and online start-ups must engage their customers. Engagement occurs through various marketing tactics, of which there are many. For the best results, start-ups need to utilize multiple options at their disposal without going over budget. Effective Marketing Wins; Ineffective Marketing Dooms A company that engages its customers...
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