Blog

  Social media has the power of offering better SERP without any money usage. On the other hand, link    building still works and there are several search engine optimization specialists that do all that they can in  order to get effective links. What should you choose between the two? Is social media better than link  building? Let us take a look at both of these in order to understand exactly what works best in your case.  How Does Link Building Work? Link Building is a term used to...
Read More

  Want to improve the performance of your AdWords search ads? In this article, we’ll provide useful tips and information to do just that. You’ll learn how you can set up, group, and create different versions of your ads; optimize your ad text and keyword selection; and improve your bidding strategy, location targeting, and ad extensions. Google AdWords is a relatively complex advertising interface. It’s less than intuitive for the average user, with dozens of options perplexing for the inexperienced. To make it easier on small business owners to...
Read More

  Bosses are more likely to utilize social Media tools for private purposes or on business premises during working hours more than their subordinates, a new study has found. The research from the University of Bergen (UiB), Norway, shows that managers are more critical of private use of social media at work. However, middle managers and top executives are most negative to private social media use at work, i.e., they are not able to utilize it efficiently then the others. “It is very interesting to know that top executives,...
Read More

  We set up or create a website as we want to draw people’s attention toward what we have to show the world. Either we want to market and promote a product or a service, or we simply want to raise awareness or understanding for a certain cause. Inactive and patiently approach for making visitor to visit our site will not efficiently work, if are aim is to attract a lot more visitor to visit our website, and then we are required to have an active and impose techniques...
Read More

  A few years back many of the most popular SEO practices are now cursed and considered foolish because they will either get you penalized or the costs far outweigh the benefits. While the Penguin updates have certainly altered various things that relates to online marketing, you can still gain exposure by abiding by Google’s rules. Not Just Content First of all, content isn’t the only thing that you need to worry about. All of the major different search engines are checking your website’s loading speed. A website that...
Read More

  More than 3 million companies have opted into LinkedIn’s Company Pages to connect with more than 300 million professionals. This means two things: more and more companies are allocating resources to this professional social network, and the incentive for companies to stand out is continually increasing. This isn’t breaking news, of course. Competition is fiercer than ever, especially when it comes to social media marketing. To stand out, it is imperative for companies to think like a content marketer when it comes to developing quality content; establish brand...
Read More

  Whilst we are unable to predict the future, we don’t need a crystal ball to recognise that digital technology will be a core part of it. The technological developments of recent years have completely transformed the way we do things as consumers, and in turn how businesses and brands can now interact with us. The growth of touch points has brought with it reams of customer data, growing at such a rate that it’s creating a challenge for the majority of marketers, who are struggling to make smart...
Read More