Blog

  A question I hear far too often is “why isn’t my email campaign working?” Email marketing is one of the standards of a digital marketing campaign but most emails are ignored or immediately deleted. You and your team work hard to create nice looking emails that you think will net you more sales, clicks, and web traffic. You launch that email campaign and don’t see results. But, why? In this blog, you can discover 5 reasons that your email campaign may not be working. Five Potential Reasons Why:...
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  You can’t discuss SEO without starting the conversation around keywords. Keywords are the foundation of an SEO strategy but sometimes determining keywords that work for your business isn’t easy. Also, ranking for keywords can take time and a lot of effort but, when done properly, the payoff can be huge in terms of web traffic, sales, and ROI. So, what are some of the best ways to determine the keywords that will work for your business? Know your goals! What are the goals for your website? Perhaps it’s...
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  It is a common practice today for companies both large and small to have websites and e-commerce platforms. Many wonder why their sites aren’t doing as well as they had assumed they would and wonder how to get more traffic. Building a functional website is not enough to entice online sales. Instead, there must be a robust digital marketing strategy with a strong emphasis on SEO or search engine optimization. Many people ask exactly what is SEO and how it works? SEO or Search Engine Optimization are the...
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  When speaking with our clients about starting a business blog, we hear a number of reasons why they don’t have one.  Interestingly, many of those reasons are really myths. These are the top 3 blogging myths we’d like to dispel: Myth #1 – Setting up a blog is time-consuming and expensive A simple business blog can be set up online in a few hours and there are a number of easy to use, free blogging platforms to choose from. If you are short on time or don’t want...
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  Digital marketing is how businesses today operate in the online environment. While traditional marketing channels are still viable, today’s online marketing choices can be daunting. Traditional marketing is known as ‘outbound marketing’ which includes television, radio, newspaper, print and mail advertising. Today, marketing an online business engages ‘inbound marketing’ techniques that require a completely new set of tools and rules. A new frontier While marketing an online business does sometimes incorporate traditional ‘outbound’...
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  You’ve seen them — Facebook, Twitter, StumbleUpon, LinkedIn, MySpace, Slashdot, Blinklist, Newsvine, and hundreds more — little social networking buttons popping up on websites and blogs, each one a portal into communities built around social interaction and sharing common interest. Each social network serves as a common meeting ground and, just as some folks prefer chocolate over vanilla, each social community has its own flavor of followers. So what is the big deal? Social media has catapulted to the top of the news in part due to the...
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  For most businesses social networking is a necessity, but which ones are best? Discovering which social media channels will benefit your business bottom line isn’t rocket science but it does require a little research and planning. Recently, a business education and networking group which I belong to hosted a round table series on various online marketing topics like web design, graphic design, Facebook, and e-commerce. I facilitated the topic of social media choices for businesses. During each 15 minute session a fresh batch of eager faces gathered around...
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