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  The most common excuse for small businesses not being active on social media is almost always that there isn’t enough time. Hey, I can relate. Running a small business usually means working 80-100 hours each week, and that’s just taking care of the everyday run-of-the-mill stuff to make sure that you’ll still be open for business next week. There are only two primary options for getting your social presence out there: do it yourself or hire someone else. Having an employee, or a group of employees, on your...
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  Are you not getting the likes and traffic to your Facebook Page that you are looking for? Creating an effective business page is the easy part, but getting people to become a fan of it is an entirely different process. Here are several ways you can transform your page into a successful one. Complete the Profile Create a detailed profile that tells your audience who you are, what your company does, and any other additional details you want readers to know. If you have a website or other...
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  Do you want more Pinterest followers? Have you optimized your profile, website and images for maximum exposure? A strong Pinterest community tells others you’re a trusted source of inspiration. In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers. #1: Verify Your Pinterest Profile A verified Pinterest account is an important step in building your following. It’s fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes your Pinterest...
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  Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in? Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more than 2,800 marketers. The report also revealed a number of shifts in focus, as marketers try to stand out from all the noise to get noticed and get results online. Here...
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  If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential. Having a complete, and professional profile is good practice, but to be effective there are several opportunities the network has to offer that many people miss. So what are some ways you can make the best out of your brand’s LinkedIn profile? By knowing what areas to focus on, and take advantage of. You will be surprised by how many different opportunities are being offered here. Here are several...
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  There are tools that can help you track all possible social media data. Most are easy to use if you take the time to learn them, and many have both free and for-fee versions, the latter offering more detail. The most useful tools are often those on the platforms themselves. For example, one of the simplest metrics that many businesses find extremely valuable is Facebook’s PTAT (People Talking About This) score, which measures word-of-mouth marketing. It tracks the number of individual users or unique visitors who have interacted...
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  There is a shift occurring in the way that business is being conducted.  The traditional forms of marketing and sales are slowly being phased out for an increasingly social and interactive approach.  New business models have formed from this rapidly evolving sales environment and it is important for businesses to stay on top of this alternative paradigm. Social CRM’s are the latest development in customer relationship management tools. This platform can be used internally, externally or a combination of both.  Therefore, it can service the customer community and...
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