Apr
5
6 Ways To Get More Pinterest Followers
Do you want more Pinterest followers?
Have you optimized your profile, website and images for maximum exposure?
A strong Pinterest community tells others you’re a trusted source of inspiration.
In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers.
#1: Verify Your Pinterest Profile
A verified Pinterest account is an important step in building your following. It’s fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes your Pinterest profile more attractive to existing and new followers.
When you’ve verified your Pinterest account, people see a checkmark next to your brand’s URL in the Pinterest profile. This checkmark especially stands out on mobile and in profile searches.
An addition to building trust, verifying your account gives you access to Pinterest’s analytics dashboard so you can see how your pins are doing. When you know what’s working and what’s not, you can make changes as needed.
The more you give people what they’re looking for, the more followers you’ll get.
#2: Use Rich Pins
Rich pins are free and let you add more detail to your pins. They’re very attractive so they really stand out in the general Pinterest stream. If you can catch a pinner’s eye with beautiful, useful content, you’re on your way to getting a new follower.
There are three types of rich pins—product, recipe and article. All of them are ideal for both brands and bloggers.
A regular pin only includes a description of the pin in the comment field. Rich pins provide a clean title and ensure that product information doesn’t get changed or removed from the comment field.
#3: Make Your Website Pinterest-Friendly
If you want more followers and pins, it’s important to optimize your company’s website and/or blog. The easier you make it for visitors to follow you and repin your content, the more often they will!
It doesn’t get much easier than one-click follow or repin options, and that’s exactly what the Follow Us and Pin It widgets do. When your visitors find something they like, it’s super-easy for them to follow you to get more of the same kind of content.
If you want to optimize your website or blog to get even more followers, show off your style. You can use widgets to promote your profile, a specific board or your pins right inside your site.
Highlighting your best pins makes people want to know more. When you cater to your audience’s interests and highlight related pins, how can people resist? You’ll be seeing new Pinterest followers in no time.
#4: Optimize Your Images
Showing off your pinned content is only great if the images are compelling enough to warrant a click over to Pinterest. Pinning optimized images can make all the difference when you’re aiming to gain more followers and reach a larger audience.
Research shows that people like to share large, bright, colorful, beautiful images. Taking that into consideration, you can optimize your images by using warm colors (reds and oranges do better than blues) and avoiding white backgrounds. In fact, it’s better to use multiple colors than a single dominant color.
Vertical images tend to do better than horizontal ones. When you’re creating and sizing your image, make it 730 x 1200 pixels if you can.
#5: Be Smart About When You Pin
Like all social media, Pinterest has its own set of accepted best practices. The wayyou pin is just as important as what you pin. Whether you’re showing up too much or not enough makes a difference in growing your audience.
If you’re not pinning at regular intervals, you’re probably missing some of your existing followers. Your followers have to see your pins in order to repin them.
Repins are a key way to grow your Pinterest followers. When your pins are optimized and well-timed, existing followers are much more likely to reshare them in their own Pinterest stream. Those repins can expose you to thousands of new people who may end up following you as well.
On the other hand, a sure-fire way to decrease your number of Pinterest followers is to over-pin.Have you ever visited Pinterest only to see 50 pictures of the same thing posted by a single person? Does it drive you crazy? Well, it drives your brand’s followers crazy too. If you pin too much and too close together, you’re going to lose some people.
Don’t forget your email subscribers! Make sure to include an option to follow you on Pinterest somewhere in the email description or add a board widget at the top of the email so readers don’t miss it.
Not sure how often to ask for follows? I recommend promoting your Pinterest account on Facebook at least once a week and on Twitter at least twice a week (use the #Pinterest hashtag for even further reach). You can send a Pinterest-highlighted email at least once a month.
Conclusion
If you want people to follow you on Pinterest, ask them! Then show them why they should: Optimize your website, images and Pinterest account so they’re as attractive and useful as possible.
Verification, rich pins and widgets all make a difference in trust and accessibility. That kind of relationship encourages existing followers to repin your content, exposing you to thousands of new eyes.
