Smo

  Today I’m going to show you how ICICI Prudential (an Indian Asset Management Company) used Facebook Lead Ads (case study) to make 8% uplift in Quality leads in 25 days. This case study will help you know how to generate leads on Facebook. Facebook Lead Ads case study on ICICI - To begin with, in this Facebook Lead Ads case study, ICICI run 2 Facebook campaigns, Awareness, and Conversion campaign. They used both of these campaigns to boost awareness and generate more application for its fund. Within 25 days,...
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  For a beginner blogger, it is really hard to drive traffic to your blog, right? What if I tell you there is the best way to drive tons of traffic, consistently. Yes, that’s drive traffic from Pinterest. Unlike Facebook & Twitter, you can find a much more niche-specific audience on Pinterest. You can use this opportunity for your business. To begin with, Here’s a couple of short stats about Pinterest An average pin is more spreader than an average tweet The life of a pin is a week....
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  You’ve seen them — Facebook, Twitter, StumbleUpon, LinkedIn, MySpace, Slashdot, Blinklist, Newsvine, and hundreds more — little social networking buttons popping up on websites and blogs, each one a portal into communities built around social interaction and sharing common interest. Each social network serves as a common meeting ground and, just as some folks prefer chocolate over vanilla, each social community has its own flavor of followers. So what is the big deal? Social media has catapulted to the top of the news in part due to the...
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  For most businesses social networking is a necessity, but which ones are best? Discovering which social media channels will benefit your business bottom line isn’t rocket science but it does require a little research and planning. Recently, a business education and networking group which I belong to hosted a round table series on various online marketing topics like web design, graphic design, Facebook, and e-commerce. I facilitated the topic of social media choices for businesses. During each 15 minute session a fresh batch of eager faces gathered around...
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  Businesses both large and small have the opportunity to engage with customers in news ways, making social media a vital element of any business strategy. Enacting an effective social media strategy is a whole different matter. While simply being on Facebook or Twitter is a starting point, all too often businesses are making some major mistakes when it comes to social media. Here’s a look at some of the most common ones. 1. No Social Media Policy As helpful as it can be, social media can also be...
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  The most common excuse for small businesses not being active on social media is almost always that there isn’t enough time. Hey, I can relate. Running a small business usually means working 80-100 hours each week, and that’s just taking care of the everyday run-of-the-mill stuff to make sure that you’ll still be open for business next week. There are only two primary options for getting your social presence out there: do it yourself or hire someone else. Having an employee, or a group of employees, on your...
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  Are you not getting the likes and traffic to your Facebook Page that you are looking for? Creating an effective business page is the easy part, but getting people to become a fan of it is an entirely different process. Here are several ways you can transform your page into a successful one. Complete the Profile Create a detailed profile that tells your audience who you are, what your company does, and any other additional details you want readers to know. If you have a website or other...
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