May
19
Testing Title Tags
Organic title tags serve two major purposes:
- Tell a bot what your page is about
- Serve as a headline on search result pages to get the click from searchers
Many companies are resistant to changing their headlines when they are ranking for certain keywords because it can affect organic rankings. However, if your headline is not very compelling, then searchers will not be compelled to click on your listing to arrive at your landing pages.A PPC headline’s goal is to showcase your product, draw attention to itself, and ultimately get the click when there is a good match between the search intent and your website.
The overall goals of an organic title tag and a search headline are very similar.
Most search engine organic headlines are 55 – 65 characters.
A paid search headline can be 60 characters when it is display above the organic results; and the description line 1 ends in a punctuation mark.
You can test your organic headlines with paid search to see which ones have the highest CTR.
With these headlines, don’t let you paid search team write them without input from the organic team. The organic team will need certain elements in the title tag for ranking purposes. Therefore, have the two teams sit down and do some brainstorming on possible title tags. When you have a few ideas; use those ideas as your headlines in your paid search ads. Utilize our Meta Tags Analyzer tool for instant results displaying the page's title, description, and existing meta keywords. Determine if additional meta tags are necessary for your pages.
