Top 10 Free SEO Tools To Increase Your Search Rankings

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Welcome to this blog post on Top SEO Tools. Every website’s goal is to get ranked in the top of the search engine, right? Yes, it is. You don’t need a digital marketing agency to get your website on the top of the search engine results page (SERP). There are some free SEO Tools which helps in ranking in the top of the results. Here I have made a list on top 10 Free SEO Tools, which are useful for the people who run a website or a blog.

1. Google SEO Tools
Google itself providing lots of SEO Tools. These SEO Tools are widely used by many digital marketers and these are absolutely free. They’re very simple to use. So, let’s get started with this one.

1. Google Search Console - With the help of Google Search console, you can check indexing status and improve visibility for your website. It includes lots of features, from submit and check a sitemap to view the keyword performance and ranking in the search results.
2. Google Keyword planner - With the hep of Google Keyword planner, we can search keywords. It’ll show us the keyword volume, CPC (cost per click), Competition, Average monthly searches and many more. Along with these results, It’ll also show you the long tail keywords for the search query.
3. Google Trends - Google Trends is used to find the user’s search behaviour based on Location. It’ll help you to cope up and explore the latest trends and updates. It’ll be useful for you to frame the SEO strategy. Google trends displays results in the form of graph and it’ll also shows you the region where the search term is searched at maximum level.
4. Google Pagespeed Insights - Google Pagespeed Insights will show you the loading speed for your website. It’ll also show you the factors which reduce the speed of your website. It is pretty simple to use. You only need to enter the website URL, then it’ll show you the detailed page speed report for your website. We can check speed for both Mobile and desktop.
5. Google Analytics - For every website, analytics is very important. It’ll show you what’s working on your website and what is not working. You can see reports on real-time website visits, Audience behaviour, demographics, location, The traffic that they’re from, site speed, site content and see if they’re converting or not. You can set goals and can target people accordingly.

2. Yoast SEO
Yoast SEO is a very simple and much-needed plugin for every Word press sites. With the help of Yoast SEO, you can handle title, descriptions, slug for the web page results. It’ll also show you detailed reports on readability analysis and Keyphrase analysis. Yoast SEO also comes with more premium features at a premium price. But for starters, free version of Yoast SEO is recommended and it’ll be enough

3. Screaming Frog SEO Spider
Screaming Frog SEO Spider is an On page Audit Tool. It is one of very simple and useful SEO tool out there for On page Audit. Once you enter your website URL, you can able to find detailed reports, missings on On page. It is mainly used to analyse On page Audit for Competitors. It’ll show you exactly the what mistake that your competitor is done. For Auditing Websites up to 500 individual pages, it is free. For Websites more than 500 pages, you need to pay. It comes as a separate windows application that you can install.

4. Free Backlink checker by Ahrefs
With the help of Ahrefs Free Backlink Checker, you can able to find out the top quality do follow backlinks ( first 100 backlinks), referring domainsof your competitors. You can use that backlink to drive traffic to your site. For up to 100 backlinks it is free, for more than 100 backlinks, you need to go for the premium option.

5. Alexa Rank Checker Tool
With the help of Alexa Rank checker Tool you can able to find out how well your website ranks against your competitors. Once you enter your domain URL in there, the tool entirely analyses your site and it’ll show you top performing keyword in top 100 of the results page. And it’ll even show the position of your site against that particular keyword.

6. Mobile Friendly Test
Mobile Friendly Test is a free SEO Tool to find out whether your website is mobile friendly or not. Since the most number of website visitors are mobile users, so it is very important to find out the mobile friendliness. This Tool will also show you the Page loading issues for your websites if there is any. And it’ll show you the page resources that couldn’t be loaded. A Must have tool.

7. Answer the Public
This Tool helps to generate questions from forums, blogs and social media. With the help of the questions generated, we can able to find the keywords and long tail keyword variation, semantic keywords. For basic keyword research purposes, Answer the public is good. There are many tools Keyword planner, keyword.io pretty much does the same job.

8. Copyscape
Copyscape is a plagiarism checking tool used to find out the duplicate content and similiar content like yours in the internet. Simply enter your website URL, within seconds this tool will show you the same or similiar content out there some where online. Having unique quality content is one of the primary factors for ranking top in the results page. so this Copyscape tool is a much needed one for website owners and bloggers.

9. Smush Image Compression and Optimization
Like Yoast SEO, Smush also comes like a WordPress Plugin. Smush is an Image compression, optimization and resizing tool. Since, for making a website faster, we need to compress images in it Without Image compression and optimization, the loading speed will be very low. And Loading speed is the primary ranking factor too. so install and compress images through Smush Plugin.

10. Keywords Everywhere
Keywords Everywhere is a free Chrome extension. If you search for a keyword in the search, it’ll show you the search volume for that particular keyword per month, CPC and competition. It’ll also show the related keywords along with the same. It is very simple and much needed free tool for digital marketers.

Even though there are plenty of free SEO Tools available online. The above said top 10 tools are very simple and very much needed for beginners in the digital marketing journey and for bloggers.