Jan
18
Marketing Mix Modeling For Quality Engagement To Your Prospects
Mixing sales and social engagement can be a great challenge to a digital marketer. It usually takes long term strategies in order to successfully build a strong relationship to your prospect customers in the social media environment. However, it is crucial to build social engagement to the prospect consumers because the Cone Research and Insights indicated that about 85% of social media users like their favourite businesses to become more interactively engaged with them in the social media channels. If this is major challenge to your business, there are many ways that can help establish social engagement between your business and your prospects.
It doesn’t take overnight to engage your prospect customers and there are major social media marketing strategies that you can do in order to effectively build high quality social relationships for your business. By learning how to promote your business through social marketing with the right strategies, you can make your business more engaging to prospective consumers that can increase customer retention, lead generation and better customer loyalty to your brand. Here are some of the social media marketing strategies that can build quality engagement to your prospect customers.
Use marketing mix to your digital marketing communications
In order to make your businesses more engaging to the prospect consumers, it is essential to provide them a mixture of digital marketing approach in terms of the media that you use for promoting your business. Textual social advertising has become the traditional way of promoting brands but this can become a too common way of communicating to social media users. Using the following marketing mediums can improve how your business can communicate and engage your prospects:
- Use images for social marketing. Words may not be enough when introducing your products and services to social media users. Backing up your claims and information with images will tend to keep the interest of your prospects to your business. You want to promote your services as a professional graphic designer? Show off your portfolio to prospect customers and allow them to take awe on the graphic designs that are your masterpieces. With images of your work alone you can get the message across that you have the talent and can deliver what your prospect needs saving yourself to a detailed marketing speech that may only tend to bore your audience.
- Create digital presentation of your business. The best thing about using digital presentation is its ability to use textual and image information with a unique way of engaging your audience. You can communicate to your prospects better in every slide of your digital presentation while emphasizing in detail about the important aspects of your business. It is best to introduce one idea for every slide of your presentation for better emphasis using headlines that will instantly engage your prospects and add images intelligently to keep that interest better. While you want to impress your audience, it is best to keep your digital presentation simple but with a strong call to action message to further engage their interests.
- Create videos to engage social media users. If you want to make your business more valuable and engaging to your prospects, video presentation will help you build stronger relationship to social media users. By creating how-to videos or those that can be helpful in solving common problems of your social media followers will make you an expert within your field of business. Your tutorial videos will make your brand more engaging and useful to social media followers and it grows the number of loyal customers that will appreciate and patronage your products and services.
