Search Engine Marketing

  Search Engine Marketing, or SEM, is designed to increase a website’s visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher’s query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser’s actions to make a website’s listing more prominent for topical keywords.Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the...
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  With most content management systems (CMS); you do not make changes to a single page’s layout. You make changes to a template, and that change is reflected across all pages using that same template. This makes it difficult to test large sites for SEO purposes as the CMS is an all or nothing change. You can use paid search to test your template change ideas. Just as with homepages, you do not want your paid search team to design these on their own as your navigation and other...
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  More than 3 million companies have opted into LinkedIn’s Company Pages to connect with more than 300 million professionals. This means two things: more and more companies are allocating resources to this professional social network, and the incentive for companies to stand out is continually increasing. This isn’t breaking news, of course. Competition is fiercer than ever, especially when it comes to social media marketing. To stand out, it is imperative for companies to think like a content marketer when it comes to developing quality content; establish brand...
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  Whilst we are unable to predict the future, we don’t need a crystal ball to recognise that digital technology will be a core part of it. The technological developments of recent years have completely transformed the way we do things as consumers, and in turn how businesses and brands can now interact with us. The growth of touch points has brought with it reams of customer data, growing at such a rate that it’s creating a challenge for the majority of marketers, who are struggling to make smart...
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  Mixing sales and social engagement can be a great challenge to a digital marketer. It usually takes long term strategies in order to successfully build a strong relationship to your prospect customers in the social media environment. However, it is crucial to build social engagement to the prospect consumers because the Cone Research and Insights indicated that about 85% of social media users like their favourite businesses to become more interactively engaged with them in the social media channels. If this is major challenge to your business, there...
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  According to the British Retail Consortium online shopping in the UK reached record levels in December. Online stores saw a 19 per cent growth from a year earlier. With this being the fastest increase in four years, 2018 is looking promising for online retailers. For me the potential for online retailers to make the most of the global and rapidly expanding online market is only increasing. The continuous rise of mobile devices and increased internet speeds means more people than ever are choosing to shop online. In this...
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