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  It helps to think from a recipient’s point of view. What do we look for from other marketing emails that we receive? Obviously, relevant content, information that is interesting to us… in short, more targeted emails. So we can assume that the same is expected from us as a marketer. List segmentation is an important process to be able to send targeted emails. Let’s look at the various ways to segment a list to send more meaningful campaigns. Demographics: Segment by gender, age groups, location (urban vs. rural),...
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  Welcome to the Email Deliverability and Reputation (EDR) Best Practice Series. SEO Resources is glad to present the EDR Best Practice Series for email marketers, a journey towards discovering all that you need to know to enhance your deliverability metrics and build your brand reputation. Nothing affects email deliverability like the mailing list. That’s the crucial difference between an unsolicited email and building a conversation with subscribers. 01. Streamline Your Sign Up Process Keep the sign up process simple and easy. On your form fill pages, give the...
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  The most important part of your email marketing campaign is undeniably your list. If your list contains defunct and irrelevant names, there is no point in your marketing message, no matter how neat it is. Is there an ideal list size? No. In fact, bigger is better. Marketers are perennially looking for ways to grow their lists. We give you some tips. 11 Tips to Grow Your Lists Use a pop up for form capture on your website. A pop up will interrupt the browsing experience and draw...
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  An email is not a website. A site usually takes up the full browser window; but in an inbox or email client, email occupies only a fraction of the window. Further, email content above the fold (visible without scrolling) is the most valuable part, and could be the only part that’s read. And remember, most ISPs and email clients disable images by default. Nevertheless, email is still an effective marketing medium. This is the first part in a two-part series on Things Your Email Designer Must Know. Do...
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  This is the second part in a two-part series on the dos and don’ts in email design. First you read Things Your Email Designer Must Know now we give you ten more things to tell your email designer. Don’t forget to share this with your design team. Avoid Background Images: Use background colors instead. Video in Template: Rich media is not supported by most email clients. So it’s best to add a screenshot of the video with the “Play” triangle and link it to the video. If You...
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  There is an endless tussle between plain text emails and HTML emails. If you ask us, HTML wins hands down in email marketing. HTML offers color, graphics, buttons, scope for branding and tracking capabilities. All these elements are indispensable in an email marketing campaign. Sure, plain text is easy to create, will render well irrespective of the email client and looks personal. And since there is no design element, all you have to worry about is writing excellent copy that converts. In HTML, there are plenty of design...
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  Once you have crafted a winning subject line and got your recipient to open your email, the next job is to make him pay attention to your offer or message. In a world of numerous windows, multiple devices and endless twitter updates, this can be quite a challenge. We give you some helpful tips. Bring in Personalization and Context The problem with personalization is that it often starts and ends with, “Hi Tim”. See what more you can personalize in your email. Explore the options in your email...
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