Nov
3
List Segmentation: One Size Does Not Fit All
It helps to think from a recipient’s point of view. What do we look for from other marketing emails that we receive? Obviously, relevant content, information that is interesting to us… in short, more targeted emails. So we can assume that the same is expected from us as a marketer.
List segmentation is an important process to be able to send targeted emails. Let’s look at the various ways to segment a list to send more meaningful campaigns.
- Demographics: Segment by gender, age groups, location (urban vs. rural), etc.
- Geography: Contacts can be segmented by the countries or states they are based in and location-specific promotions can be done.
- Purchase Behavior: Keep a track of what products/services a specific contact has purchased. It makes sense to send them new feature updates related to the purchased products. Or send them information about other products to induce them to buy. At times it’s good to send some special offers to long-time customers.
- Industry: Work on industry-specific email content and offers. The recipients would appreciate it.
- Preferences: This is one of the best ways to segment contacts. Let them choose what kind of email they would like. Have separate checkboxes for product information, new updates, newsletter, special offers etc.
With SEO Resources, you don’t have to segment your lists manually with endless spreadsheets. If you haven’t checked it out yet, take a look at the ‘List Segmentation’ feature in our Email Module. Search for contacts from a single mailing list or from the entire database uploaded in your SEO Resources account. You can sort by all the fields included in your mailing list. What’s more? Segment contacts using multiple criteria, at different points of time and add the segmented contacts to the same mailing list (or even a new mailing list).
Targeted emails are the way to go!
