Apr
26
SEO Statistics And Facts
Search produces quality traffic. SEO leads have a 14.6% sales close rate on average, compared to 1.7% for outbound leads (e.g., from direct mail or print advertising).
Search is the top traffic driver to content-oriented websites, producing on average nearly four times the traffic of social media (41% from search, 11% from social).Another study found an even more dramatic advantage for search, with organic search supplying 40% of all traffic (and Google alone accounting for 36% of visits) to b2b websites, while social media accounted for just 5% of traffic.
Keyword research only goes so far: 16% of daily Google searches, on average, have never been seen before.
Remeber when Google first started “hiding” the exact keywords used in organic search, and promised this would only affect a small percentage of search traffic? It now hides, on average, keyword data for 41% of all organic searches.
For b2b websites, on average, the split between branded and non-brand search traffic is 31%/69%.
6 of 10 organizations plan to increase SEO spending this year.
One-third of searches are location based.
71% of marketers say that content marketing has helped inprove their site’s ranking in organic search, and 77% say it has increased website traffic.
Nearly a quarter of U.S. small businesses plan to spend more on their web presence this year–as well they should. As of early 2013, “More than 60% lacked an address on their homepage, and nearly 50% did not provide a contact number…47% were not present on Google Places, and 35% did not have a Bing Local presence.”
Don’t forget to optimize videos for search. YouTube is the second-largest “search engine” by volume of searches.
Top brands spend, on average, 19% of their digital marketing budgets on search, vs. 14% on video content and 10% on social media. But the largest share (41%) goes to display advertising.
