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  It’s essential to understand (or at least hypothesize) how your target customer Discovers information when seeking solutions everywhere from first Awareness to Consideration to Purchase. What language do they use to describe their pain? Their perceived objective? What do they search for and talk about on the social web that leads them to discovery of solutions information? Additionally, it means understanding your target audience preferences for Consuming information, whether it’s video, long form text, tips or case studies. Information consumption preferences matter with...
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  Search Engine Marketing, or SEM, is designed to increase a website’s visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher’s query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser’s actions to make a website’s listing more prominent for topical keywords.Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the...
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  With most content management systems (CMS); you do not make changes to a single page’s layout. You make changes to a template, and that change is reflected across all pages using that same template. This makes it difficult to test large sites for SEO purposes as the CMS is an all or nothing change. You can use paid search to test your template change ideas. Just as with homepages, you do not want your paid search team to design these on their own as your navigation and other...
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  There was a day that when it came to local business getting ranked in search engines they faced challenges because they were competing with strong national brands. It was tough to get that first page listing unless you had a master search engine optimization guru working on your side. While today we still face many challenges with search engines one thing is true it’s getting easier to get local businesses listed on the front page of search engines, but you must be strategic. Statistics always motivate me, perhaps...
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  Just couple of years ago, digital marketers just needed to create a strategy around email, pay-per-click, and SEO.  Today, the marketing options and tools available to you have expanded exponentially, and with them, the chances of making a misstep. Ambiguous and/or Wrong Objectives Clearly understanding where you’re going guarantees that you’ll get there.  Objectives serve as the compass for insuring that a strategy’s tactics are pointed in the right direction. According to a recent study conducted by SiriusDecisions, 43% of C-Level decision-makers cite...
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  Whether it’s Facebook, Pinterest or Instagram, people love showing and sharing images online. And it’s not only the “normal” crowd. In the tech and marketing world, it’s infographics and cartoon-based marketing campaigns that get spread just as fanatically.But please don’t dismiss this as a fad. This is WAY deeper than that. Social networks like Pinterest may rise or fade, but visual storytelling has been with us for thousands of years and will continue to evolve.It really is a progression (bitter tongues may call it a regression) of how...
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  23% of Facebook users check their accounts five or more times every day. (WordPress Hosting SEO) But it’s vital for businesses to have a Facebook presence: 80% of Faceook users prefer to connect with brands on Facebook. (WordPress Hosting SEO) 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network. (State of Search)Facebook = mobile. More than half of all Facebook members have used the social network via a smartphone, and 33% use a phone as their primary means...
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