Online Reputation Management

  Just couple of years ago, digital marketers just needed to create a strategy around email, pay-per-click, and SEO.  Today, the marketing options and tools available to you have expanded exponentially, and with them, the chances of making a misstep. Ambiguous and/or Wrong Objectives Clearly understanding where you’re going guarantees that you’ll get there.  Objectives serve as the compass for insuring that a strategy’s tactics are pointed in the right direction. According to a recent study conducted by SiriusDecisions, 43% of C-Level decision-makers cite...
Read More

  Whether it’s Facebook, Pinterest or Instagram, people love showing and sharing images online. And it’s not only the “normal” crowd. In the tech and marketing world, it’s infographics and cartoon-based marketing campaigns that get spread just as fanatically.But please don’t dismiss this as a fad. This is WAY deeper than that. Social networks like Pinterest may rise or fade, but visual storytelling has been with us for thousands of years and will continue to evolve.It really is a progression (bitter tongues may call it a regression) of how...
Read More

  Your homepage usually receives more traffic than any other page on your site. A homepage’s goal is to identify to visitors what you do and then quickly segment them further into your site so they can take actions. However, testing homepages is a scary proposition with organic traffic. You cannot just make a few homepages and tell the search engines to rotate where the traffic goes to on your site. You do not want all of these homepages indexed as that can cause other issues with your site’s...
Read More

  Whatever your profession is business owner or marketer, you must or should  understand the significance of setting up and building a business goals such as revenue growth, sales objectives, cost of customer acquisition and improving lead generation efforts. When it comes to crafting a comprehensive digital marketing plan, strategic planning is no less important. Although every firm is different, yours can benefit from these eight keys to success. 1. Set Constructive Goals for Your Business A decade ago, it might have been enough just to have a website...
Read More

  In today’s world, an online reputation can make the difference between success and failure. Individuals and organizations with a strong online presence can help develop their brands through increased exposure. There is no longer a reliance solely on traditional advertising and word of mouth. People around the world use the internet to obtain information about subjects, services, and compelling material. This is why having brand names actively represented online can be a great benefit. However, there are still those who do not realize the advantage of having a...
Read More