Test Home Pages

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Your homepage usually receives more traffic than any other page on your site. A homepage’s goal is to identify to visitors what you do and then quickly segment them further into your site so they can take actions.

However, testing homepages is a scary proposition with organic traffic. You cannot just make a few homepages and tell the search engines to rotate where the traffic goes to on your site. You do not want all of these homepages indexed as that can cause other issues with your site’s rankings. Yet, homepages must be tested as a slight increase in conversion rates across a site can make a large difference in your overall site’s revenue.There is an easy solution – test with PPC. However, you cannot use your PPC landing pages to test this traffic. Your PPC landing pages are built for conversions. Your organic pages are built for both rankings and conversions.

Have the SEO and PPC teams sit down with a designer and work through some possible homepages that will help both conversions and SEO.