Affiliate Marketing

  Inbound Marketing is advertising a company through blogs, podcasts, video, eBooks, enews letters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam,telemarketing and traditional advertising are considered “outbound marketing”. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing...
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  It’s essential to understand (or at least hypothesize) how your target customer Discovers information when seeking solutions everywhere from first Awareness to Consideration to Purchase. What language do they use to describe their pain? Their perceived objective? What do they search for and talk about on the social web that leads them to discovery of solutions information? Additionally, it means understanding your target audience preferences for Consuming information, whether it’s video, long form text, tips or case studies. Information consumption preferences matter with...
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  23% of Facebook users check their accounts five or more times every day. (WordPress Hosting SEO) But it’s vital for businesses to have a Facebook presence: 80% of Faceook users prefer to connect with brands on Facebook. (WordPress Hosting SEO) 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network. (State of Search)Facebook = mobile. More than half of all Facebook members have used the social network via a smartphone, and 33% use a phone as their primary means...
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  B2B companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. 57% of marketers have acquired customers via their blogs, and 52% of consumers say blogs have impacted their purchasing decisions. Just 44% of Inc. 500 companies blogs – but that is up from 2011.Blogs are rated by consumers as the third-most influential category of sites influencing purchasing behavior (after retail sites and brand sites) – yet they garner just 10% of social media budgets (comnpared to 57% for Facebook). Blogs are the...
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  Social matters in b2b. 53% of b2b buyers follow social discussions about vendors they are considering. The role of sales has changed. 67% of the typical “b2b buyer’s journey” is now done digitally. Google accounts for 90% of search traffic to b2b websites. Average conversion rates for different types of b2b web traffic: 1.60% overall; 2.89% for email; 1.04% for referral visits; 1.96% for paid search; 1.80% for branded search; 1.65% for direct visits; 1.45% for non-brand organic search; and 1.22% for social media.The biggest challenges for b2b...
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  The United States sees countless new start-ups launch every day. Such new companies must contend with a wide variety of issues. Typically, a start-up’s handling of these issues directly affects its chances of success. Most of these companies operate online, and online start-ups must engage their customers. Engagement occurs through various marketing tactics, of which there are many. For the best results, start-ups need to utilize multiple options at their disposal without going over budget. Effective Marketing Wins; Ineffective Marketing Dooms A company that engages its customers...
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  Is digital marketing really different than any other type of marketing? What’s funny is that’s not quite the right way to look at it. Digital marketing isn’t a type of marketing, it’s a way to market. Thus, it’s inculcates some laws to obey or follow the same path. It’s a contrast to traditional marketing in that it focuses on direct engagement with the intended audience. Digital is all about “talking with” whereas traditional marketing is all about “talking to.” That’s why I put together these five immutable laws...
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