Apr
26
Search produces quality traffic. SEO leads have a 14.6% sales close rate on average, compared to 1.7% for outbound leads (e.g., from direct mail or print advertising). Search is the top traffic driver to content-oriented websites, producing on average nearly four times the traffic of social media (41% from search, 11% from social).Another study found an even more dramatic advantage for search, with organic search supplying 40% of all traffic (and Google alone accounting for 36% of visits) to b2b websites, while social media accounted for just 5%...
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Feb
24
The search industry has been through a whirlwind of changes in the past couple of years. So much so that everyone has a different vision of what SEO actually is – and more importantly, where SEO is going. Make sure your next company matches your vision. Whether you err on the technical side or think UX will be a stronger search signal in the coming years, look for a company (and a boss) that puts the same emphasis on what you value. Keep Your ‘Must-Haves’ Short, But Stick...
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Jan
25
Branding is not just another form of marketing. It should be the underlying goal and overall effect of your marketing strategy. When you are attempting to brand your company or your image, you want to be something that people will recognize as a representation of your mission, values and goals. You want to make your brand into something that consumers and fans can trust and rely. Read through to find out the most important steps you need to know in order to brand yourself properly and see the...
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Jan
11
If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. But how to go about doing this can be so confusing because there are tons of ways to improve site performance according to all of the articles we read online. Let’s face it, selecting the right SEO tactics and resources can be extremely time-consuming and challenging if you don’t live and breathe this stuff daily. So what exactly are search engines looking for? How can you build your website to please...
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Dec
30
Covid-19 is spreading quickly around the world, producing massive adverse effects on the economy. Local businesses in Curacao also take a hit by Coronavirus crisis, as people will go out less and turn to alternative ways of shopping. This is the moment, when you, as a local business owner, have to make the best decisions to ensure your company's survival during these uncertain times. I have gathered a list of ten tips that will help your business thrive in this unfriendly environment. Remember, they are not problems, but opportunities. With...
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