Seo

  Meta Tags: First let’s talk about meta tags. Meta elements are HTML or XHTML elements used to provide information about a web page for the search engines and website users. Such elements must be placed as tags in the head section of a HTML document. These elements are the: Title Tag Description Keywords (No one uses these anymore and you can get spam “points” for overuse on Bing, so just forget them. If you have keyword stuffed “spammy” ones, you probably want to fix those). What is a...
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  We all know that SEO is evolving. Further, the relevance of high quality and frequent content around market position is critical. More brands and businesses embracing content marketing, you may be worried about how your team can continually produce content that is shareable and engaging. Making matters worse, it’s going to be even harder to stand out to the media when everyone with a mobile phone is a news source. Never fear. A well thought out content and PR calendar engine that will drive your online visibility. Here’s...
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  Organic title tags serve two major purposes: Tell a bot what your page is about Serve as a headline on search result pages to get the click from searchers Many companies are resistant to changing their headlines when they are ranking for certain keywords because it can affect organic rankings. However, if your headline is not very compelling, then searchers will not be compelled to click on your listing to arrive at your landing pages.A PPC headline’s goal is to showcase your product, draw attention to itself, and...
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  For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site’s performance on organic search listings.  While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO).  The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more...
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  More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail? Some SEO experts have pointed out, and I see their point, that Google can’t afford to block big name websites from the SERPs for too long because users would start to...
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  When it comes to marketing, diversity is key — and that’s why it’s important to have several proven tools in your marketing mix. Whether you’re trying to market products or services, here are five of the most effective tools you can add to your marketing mix. 1) Social Media Despite many case studies, some companies are still reluctant to embrace social media as a marketing tool. This will become imperative for small business growth in 2014. In a recent poll by Adobe, 14 percent of marketers said that...
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  Compete Compete.com is a traffic research, and web analytics, tool that utilizes a proprietary methodology to aggregate, normalize and project the data to estimate US Internet activity. Based on the daily web usage of more than 2,000,000 members in the Compete community, Compete estimates total traffic, rank and other statistics for the top 1,000,000 sites on the web for use by consumers. More detailed and granular metric studies are done for clients on any relevant site.While compete is not exact on the traffic metrics it delivers it does...
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