Smo

  Do you want more Pinterest followers? Have you optimized your profile, website and images for maximum exposure? A strong Pinterest community tells others you’re a trusted source of inspiration. In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers. #1: Verify Your Pinterest Profile A verified Pinterest account is an important step in building your following. It’s fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes your Pinterest...
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  Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in? Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more than 2,800 marketers. The report also revealed a number of shifts in focus, as marketers try to stand out from all the noise to get noticed and get results online. Here...
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  If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential. Having a complete, and professional profile is good practice, but to be effective there are several opportunities the network has to offer that many people miss. So what are some ways you can make the best out of your brand’s LinkedIn profile? By knowing what areas to focus on, and take advantage of. You will be surprised by how many different opportunities are being offered here. Here are several...
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  There are tools that can help you track all possible social media data. Most are easy to use if you take the time to learn them, and many have both free and for-fee versions, the latter offering more detail. The most useful tools are often those on the platforms themselves. For example, one of the simplest metrics that many businesses find extremely valuable is Facebook’s PTAT (People Talking About This) score, which measures word-of-mouth marketing. It tracks the number of individual users or unique visitors who have interacted...
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  There is a shift occurring in the way that business is being conducted.  The traditional forms of marketing and sales are slowly being phased out for an increasingly social and interactive approach.  New business models have formed from this rapidly evolving sales environment and it is important for businesses to stay on top of this alternative paradigm. Social CRM’s are the latest development in customer relationship management tools. This platform can be used internally, externally or a combination of both.  Therefore, it can service the customer community and...
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  Twitter’s humble creation, the hashtag, was first created by Twitter users themselves to collate Tweets under the same category and has since become an essential marketing tool for any social media maven. The hashtag has found itself taking over many social media platforms showing its face on Facebook, Instagram and Tumblr posts. Hashtags have even shown up in advertisements and TV shows and found their way into regular conversation! What is it with hashtags that make them so popular? Well for starters, it’s a handy social media marketing...
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  When Instagram first broke onto the scene in 2010, it was viewed as an app with a whole lot of buzz, but no workable business model. Companies shied away from the new social sharing service, unsure on how to approach and market on a mobile-only, lightweight, photo-sharing app. Four years later and Instagram’s popularity has since exploded with 200 million active users on the platform. For many brands using the site though, marketing strategies lack inspiration. Posting a picture of your product or an ad might seem like...
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