Blogging Facts And Statistics

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B2B companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms.

57% of marketers have acquired customers via their blogs, and 52% of consumers say blogs have impacted their purchasing decisions.

Just 44% of Inc. 500 companies blogs – but that is up from 2011.Blogs are rated by consumers as the third-most influential category of sites influencing purchasing behavior (after retail sites and brand sites) – yet they garner just 10% of social media budgets (comnpared to 57% for Facebook).

Blogs are the fifth-most trustworthy source overall for online information (ahead of Google+, forums, online magazines, brand sites, Twitter and Pinterest).

86% of “influencers” blog.

23% of top executives say they read blogs regularly.