Various Modules In Digital Marketing

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The Major modules in Digital Marketing are:

1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Content Marketing
5. Email marketing
6. Affiliate Marketing
7. Google Analytics

1. Search Engine Optimization (SEO)
SEO is the process of getting traffic to your website by free, organic search results in Search Engine Results Page (SERP). Through SEO we can improve our business visibility in Search Engines. It is a slow and steady process, unlike paid results it’ll take certain time to show up in the top of the results page.

Under SEO, there are two broad components are there, they are

1. On page SEO: On page SEO is process of optimizing the individual pages inside our website for getting more traffic and ranks top in the search Engine Results. It also includes optimizing your headlines, content and page structure. Providing fresh and quality content with related keywords helps your website ranks on the top.
2. Off page SEO: Off page SEO includes the process of getting ranked in the top of SERP with the help of Link Building, Social media marketing and social bookmarking. Everything in Off page SEO is done outside of the webpage.

There are certain factors in SEO, which decides in ranking of our website in the SERP, some of them are

1. Page Speed
2. Mobile Friendliness
3. Domain Authority
4. Keyword optimized content
5. Backlinks
6. User Experience

2. Search Engine Marketing (SEM)
SEM is the process of getting traffic to your website by paid ads in Search engine results page. It is one of the most effective ways of driving traffic in a competitive market. When it comes to paid search results, Google AdWords is the most popular platform, followed by Bing Ads and Yahoo. we can see that, it is often referred to PPC (Pay Per Click), where we pay when people clicks our ads in the search engine.

The Quality score is determined by the following factors

1. Landing Page Experience, Quality and Relevance
2. Relevance of your ad text
3. Your Click – through rate (CTR)

3. Social Media Marketing (SMM)
Social Media Marketing is the process of getting traffic to your website using social medias. The most popular Social medias under SMM are Facebook, Instagram, LinkedIn, Pinterest, Twitter and Youtube. The goal of using social media is to build strong online presence and brand awareness for your business with the help of top social strategies. It helps the customers to engaged with the business.

The reason for using social medias is because most (more than 60%) of the people are engaged with any form of social media. So it is easy to market and sell our products ( & services) online, since most no of people spend their time on online. Each and every social media has a unique user base and each requires different approaches.

1. Using Facebook for Social Media Marketing: Facebook has a large and active user base, who spends tremendous time over there. And the amazing thing about Fb ads is that we can target people based on their location, demographics, likes and interests. The target reach varies with the ads amount spend.
2. Using Twitter for Social Media Marketing: Twitter is a social media tool, through which you can broadcast your updates. Actively tweet about your discount, specials and other updates. Retweet when people say nice things about you and answer to the questions that people asked for. With the help of Twitter actively communicate and increase the following.
3. Using LinkedIn for Social Media Marketing: LinkedIn is a professional social media site, where you can find professionals, expert in your industry and you can find like minded peoples. You can network with the people, which is useful when posting a job. Also try to provide answers in the question section, which make you as a thought leader and can earn trust.
4. Using YouTube for Social Media Marketing: YouTube is video content creation and sharing social media site. Many businesses are trying to make YouTube videos for going viral, but it is not possible all the time. But information related videos are helpful to someone who is searching for related and there is a chance of even getting ranked in the search engine results.

4. Content Marketing
Content marketing is the process of creating and providing highly engaging, valuable content related to your business. It is used in business for attracting customer’s attention, expand the customer base, generate possible leads, increase your brand awareness. You should deliver high quality content consistently to your target audience to build strong relationship. In Digital Marketing Agencies, Content marketers are worshiped and paid more.

Content is KING. It is also said to be the act of sharing information, knowledge in following formats

1. Blog Articles
2. Webinars
3. Infographics
4. Quizzes
5. Social Media
6. Reviews in sites like Quora
7. Product Description
8. Company Profile
9. Content inside Web pages
10. Strategy

While creating a content marketing strategy, Define your goal first( whether is to create awareness, improve loyalty and retention and generate leads), then conduct persona research ( identify & define your target audience), research your audience needs( use social media to make conversation with your customer), organise and create a map of necessary content, brainstorm content ideas, write content in different formats ( show variety), define a content specific metrics, manage and Publish your content, test, optimize, test, optimize.

5. Email Marketing
Email Marketing is the process of communicating, sharing information, selling your products & services with your prospects, customers through e mail. It is an old and effective methods of marketing. With an effective marketing email, you can convert your prospects into valuable customers for your business, make them loyal customers.

People are getting at least 10 mails a day, most of them are regular promotional messages, so your email title should be attractive enough to make the customer open it.

For Email marketing, the foremost thing is to collect and built email list of the people related to your business, keep them engaged. Answer their queries, update your email to them at regular intervals. Inside the email provide some valuable information to them with eye catching subject titles, which will increase the open rate, it’s positive for a business.

When it comes to Email marketing, there are some useful tools are there. They are

1. OptinMonster
2. Constant Contact
3. Aweber
4. Mailchimp
5. Drip
6. Converkit
7. GetResponse
8. ActiveCampaign
9. Infusionsoft
10. Hubspot

To collect the email list, you should get permission first. Write welcome mail for new subscribers. Engage with them through email. You can increase email open rate by

1. Avoid spams
2. Release inactive subscribers
3. Perfect your time
4. Make standout subject titles
5. Write like a friend
6. Write amazing content Everytime
7. Use humour at some places
8. Optimize for mobile

6. Affiliate Marketing
Affiliate Marketing is the process of getting a certain amount as commission( in %) for selling other people’s product and services. It is the most profitable way to make money online. The commission range varies from $1 to $10000 and it depends upon the product you promoted

To get started with affiliate marketing, please follow these steps

1. Join an affiliate program. Some of the most popular affiliate programs are:

• Linkshare
• Commission Junction
• ShareAsale
• Amazon associates
• Google Affiliate Network
• ClixGalore
• PeerFly
• Clickbank

1. Pickup a product or service that you’re going to promote. You will get an affiliate link.
2. Share that link via blog, FB ads, YouTube videos and in other social medias.
3. Do pay per click ads
4. When someone makes purchase, you’ll get a good percent of revenue that you brought in.

7. Google Analytics
With the help of Google Analytics you can track customer’s journey. Google Analytics collects data and compile into useful reports. You can find answers to following questions through Google Analytics.

• How do you acquire users?
• How are your active users trending over time?
• How well do you retain users?
• When do your users visit?
• Where are your users?
• What are your top devices?
• What pages do your user visit?
• What are your top selling product?
• How are your Google Ads campaign performing?

The reports that are generated inside Google Analytics are

1. Real Time: It will let you look at live user behavior on your website including where they are from and if they’re converting.
2. Audience: It shows you characteristics about your users like age,gender, where they’re from, their interests, how engaged they are, whether they’re new or old, what technology they’re using.
3. Acquisition: It shows you which channels brought users to your site, which could be organic, paid, referral, social and others.
4. Behavior: It shows how people engaged on your site including which pages they viewed, and their landing and exit pages. With additional implementation, you can even track what your users searched for on your site and whether they’re interested with specific elements.
5. Conversions: It allows you to track website goals based on your business objectives.
6. Bounce rate: It is the percentage of visits which a person leaves your websites from the landing without browsing any further, Bounce rate should be less than 60%, which indicated positive & people satisfied with content, webdesign and landing page experience.

These are the main modules inside Digital Marketing, we’ll cover it in detail on upcoming posts.