Google Core Updates: Understanding Search Queries Better
05/04/2023 12:00 AM
by SEO Resources
in Local seo
Google's Core Updates, aim to improve the relevance and accuracy of search results by better understanding the context and meaning behind search queries, allowing for more accurate matching of results to user intent.
Below are the simple descriptions of major Google core algorithm updates:
- Panda - a 2011 update that aimed to penalize low-quality, thin, or duplicate content.
- Penguin - a 2012 update that targeted sites with spammy links and manipulative link practices.
- Hummingbird - a 2013 update that introduced a new algorithm for better understanding the meaning behind user queries and content on websites.
- Mobilegeddon - a 2015 update that gave mobile-friendly sites a ranking boost in mobile search results.
- RankBrain - a 2015 update that introduced machine learning into Google's search algorithm to better understand user intent and provide more relevant results.
- Medic - a 2018 update that targeted health and medical websites, aiming to prioritize sites with accurate, trustworthy information.
- BERT - a 2019 update that used natural language processing to better understand the context and meaning behind long-tail, conversational search queries.
- Core updates - a 2020 broad updates that typically aim to improve overall search quality, relevance, and user experience.
- Page Experience - a 2021 update that prioritizes user experience by considering page speed, mobile-friendliness, and other factors when ranking search results.
- Spam Brain - a 2022 AI-based update that review Google's spam policies to ensure compliance, making necessary changes that could lead to improved rankings if Google's automated systems recognize their compliance.
- Broad Core - a 2023 core update that target all content types within all regions and languages to promote or reward high-quality or high-value web pages.